A few months ago the florist down the street, the one that sold tulips for hundreds of euros a piece, closed and I could not be happier when I saw the Dammann logo appear! For me, Dammann (the n is pronounced) is the discreet but true authentic Parisian tea brand. Made by and for real tea lovers.As soon as I entered the new shop I met a great team that answered my hundreds of questions with lots of passion (and patience:)
This family-owned company was established in Paris in 1692, when Louis XIV himself granted Sir Damame (the original name) the right to sell tea in France. The certificate is displayed in the shop. Now that’s a good start for a brand!
Even today the third generation of the family that joined Dammann around 1950 is in charge and personally involved with finding the best tea throughout the world.
The whole company is actually quite small with around 190 people working in Dreux. So no huge stocks or mass marketing, just tea, tea and tea. So when I asked where I could visit a Dammann tea salon the answer was simple: « in Japan. We are more focusing on just tea here. »
Since 2005 the Maison was offered a new impulse when the well known Illy group became a majority shareholder. A new visual identity, an online shop and in 2008, the opening of the very first Dammann store Place des Vosges which is absolutely stunning. You might know Dammann as the tea brand served in luxurious hotels and restaurants but up till then, it was not available in any shops.
What I like so much about Dammann is that they are not ” all over the place”, they don’t over-focus on packaging, branding, PR, marketing etc. They just do what they are good at in a discreet and authentic way. You can feel the passion, as soon as you enter a Dammann shop like I did. And let’s not forget that each product can be traced since it has been produced without any intermediaries.
I don’t have just one favorite blend, it changes over time. But my latest coup de coeur are the iced teas, I actually just walked out of the store with the whole range…using my baby boy as an excuse since Mathis loves them (actually very true oui oui).
And I loved the Dammann « teabag », a small leather pocket in which you can carry a few of your favorite tea blends with you, so chic!
If you are looking for a good restaurant serving Dammann tea near the Franklin Roosevelt store, try Le Boudoir 25 rue du Colisée.
Have you ever drank Dammann tea or visited one of their stores?
I visited the store on 12, Avenue Franklin Roosevelt, 75008, Paris. More addresses on their website.
Text and pictures by Renée Koudstaal